Cross-Channel Identity Resolution

Unify Your Customer View. Unlock True Omnichannel Growth

In today’s fragmented digital landscape, your customers leave a trail of data across countless devices and channels. Without a unified view, you are left with an incomplete picture, leading to wasted marketing spend, inconsistent messaging, and missed revenue opportunities. SEOJetty’s Cross-Channel Identity Resolution service solves this fundamental challenge. With over 15 years of expertise serving 2,860+ global clients across the USA, Europe, and Australia, we provide an AI-driven platform that transforms disconnected data points into a single, persistent, and actionable customer profile, empowering you to deliver truly personalized experiences that drive measurable growth.

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Why Unified Customer Profiles
 Are a Competitive Necessity

Understanding the complete customer journey is no longer a luxury; it is essential for survival and growth. Disconnected data across your CRM, analytics platforms, and ad networks creates information silos that prevent you from seeing how customers truly interact with your brand. This leads to inefficient budget allocation, poor attribution, and an inability to personalize at scale. SEOJetty provides the critical infrastructure to overcome these challenges. Our Cross-Channel Identity Resolution service acts as the central nervous system for your marketing ecosystem, ensuring every decision is based on a complete and accurate understanding of your audience. We empower marketing leaders across the United States, Germany, France, the UK, and Australia to turn fragmented data into their most powerful asset.

  • AI-Powered Cross-Device Tracking: Our advanced algorithms accurately link user activity across smartphones, desktops, tablets, and connected TV, resolving identities from anonymous visitors to loyal customers.
  • Persistent Unified Customer Profiles: We consolidate every touchpoint—from ad clicks and website visits to email opens and in-app actions—into a single, durable customer ID that grows richer over time.
  • Accurate Multi-Touchpoint Attribution: Move beyond flawed last-click models. We provide a clear, data-backed view of how each channel contributes to conversion, enabling you to prove ROI and optimize spend.
  • Dynamic Audience Segmentation: Leverage our predictive AI to automatically group users into dynamic segments based on behavior, intent, and lifecycle stage for hyper-targeted campaigns.
Content Marketing Service

AI-Powered Identity Graph

Our proprietary technology connects billions of disparate data points into a cohesive, privacy-compliant identity graph, providing a single source of truth for your marketing efforts.

Deterministic & Probabilistic Matching

We combine hashed PII data (email, phone) with advanced probabilistic signals (device ID, IP address) for unparalleled accuracy and reach in identifying users.

Real-Time Data Enrichment

Profiles are continuously updated in real-time with behavioral, demographic, and firmographic data, ensuring your audience insights are always fresh and actionable.

Privacy-First Architecture

Our platform is engineered for global compliance, with built-in governance for GDPR, CCPA, and other regional data privacy regulations, safeguarding your brand and customers.

Seamless Platform Integration

Effortlessly connect your identity graph to your existing martech stack, including CDPs, CRMs, and analytics tools, to activate unified data across your entire ecosystem.

Enterprise Use Cases for Identity Resolution

Hyper-Personalizing SaaS Onboarding in the USA

A leading SaaS provider leverages unified profiles to tailor onboarding emails and in-app feature tours based on pre-conversion behavior, boosting user activation rates by 45% and reducing initial churn

Optimizing High-Value Real Estate Leads in the UK

A London-based property developer identifies anonymous visitors browsing luxury listings across multiple devices, triggering timely, personalized follow-ups from agents that have accelerated the sales cycle by 30%.

Enhancing FinTech Customer Journeys in Germany

A German FinTech firm maps the complex journey from an initial social media ad to account funding, using resolved identities to optimize messaging at each stage and reduce applicant drop-offs by 22%.

Driving Omnichannel Retail Sales in Australia

An Australian retailer connects a customer’s in-store loyalty card activity with their online browsing behavior, enabling highly targeted digital ads for products viewed but not purchased, lifting overall revenue by 18%.

Improving Patient Engagement for EU Healthcare Providers

A European healthcare network uses resolved identities to deliver relevant wellness content and appointment reminders across its web portal, email, and mobile app, improving patient adherence to treatment plans.

Accelerating B2B Lead Nurturing in the Nordics

An industrial B2B manufacturer in Sweden identifies multiple decision-makers from the same target account interacting with different content, consolidating them into a single account view for more effective ABM campaigns.

Transforming Siloed Information into a Competitive Advantage

From Fragmented Data to Actionable Marketing Intelligence

Your customer data is likely spread across dozens of systems that don’t communicate: your CRM holds sales data, Google Analytics tracks web behavior, and your ad platforms report on impressions and clicks. This fragmentation makes it impossible to answer critical questions about customer behavior and campaign performance. SEOJetty’s solution for cross-channel identity resolution for B2B enterprises is purpose-built to break down these silos. By integrating and normalizing data from all your sources, we create a unified customer data foundation that delivers actionable intelligence, not just more information. This allows you to orchestrate seamless, context-aware customer journeys that feel personal and drive results.

    Transforming Siloed Information into a Competitive Advantage

    Your customer data is likely spread across dozens of systems that don’t communicate: your CRM holds sales data, Google Analytics tracks web behavior, and your ad platforms report on impressions and clicks. This fragmentation makes it impossible to answer critical questions about customer behavior and campaign performance. SEOJetty’s solution for cross-channel identity resolution for B2B enterprises is purpose-built to break down these silos. By integrating and normalizing data from all your sources, we create a unified customer data foundation that delivers actionable intelligence, not just more information. This allows you to orchestrate seamless, context-aware customer journeys that feel personal and drive results.

    Benefits of
    Cross-Channel Identity Resolution

    Dramatically Improved ROI

    Allocate budget to channels that truly drive conversions. See a measurable lift in ROAS by eliminating wasted ad spend on low-impact touchpoints and doubling down on what works.

    Superior Personalization at Scale

    Deliver hyper-relevant experiences to every user on any channel. Our AI engine uses unified profiles to automate personalization, boosting engagement, loyalty, and lifetime value.

    Actionable Predictive Insights

    Move beyond historical data. Leverage predictive intelligence to anticipate customer needs, identify churn risks, and uncover new revenue opportunities before your competitors do.

    Unbreakable Data Governance & Compliance

    Operate with confidence in any region. Our platform is built with a privacy-first architecture, ensuring full, automated compliance with GDPR, CCPA, and other global regulations.

    Process of Content Marketing

    Complete Marketing Automation & Efficiency

    Free your team from manual data wrangling and campaign setup. Automate complex omnichannel workflows and reporting, allowing your experts to focus on high-level strategy and growth.

    Enhanced Customer Journey Visibility

    Map every interaction from the first touch to the final conversion. Gain a holistic, chronological view of complex B2B buying cycles to optimize every stage for maximum impact.

    Seamless Sales and Marketing Alignment

    Bridge the gap between teams with a single source of truth on customer behavior. Provide your sales organization with enriched, sales-ready leads based on a complete history of marketing interactions.

    Future-Proof Scalability & Innovation

    Grow without limits. Our cloud-native platform is engineered for enterprise scale, processing billions of data points in real-time while continuously integrating the latest AI advancements.

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    What Our Clients Says

    We have a proven track record of success working with businesses of all sizes.
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    I have been using SEO Jetty for the past year, and I am incredibly impressed with their level of service. Their team is knowledgeable and always willing to go above and beyond to ensure that my website ranks at the top of search engines. I highly recommend them!
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    Working with SEO Jetty has been a game-changer for my business. Their strategies and techniques have significantly increased my online visibility and traffic. Their team is responsive, reliable, and always willing to provide valuable insights.
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    I was skeptical about SEO services, but SEO Jetty has truly exceeded my expectations. Their team helped me optimize my website and improve my search engine rankings, significantly increasing leads and conversions. Their expertise and precision are outstanding.
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    I am extremely happy with the results I have seen from SEO Jetty. Their team has helped me optimize my website for search engines and increase my online visibility. They are always available to respond to my inquiries and provide helpful responses.
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    SEO Jetty has been an integral part of our digital marketing strategy. Their team has helped us increase our online presence and attract more leads. They are reliable, professional, and always willing to go the extra mile to ensure our success. I suggest them to anyone seeking to enhance their SEO.
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     Frequent Questions

    What is cross-channel identity resolution?

    Cross-channel identity resolution is the process of collecting fragmented customer data from various touchpoints (like websites, mobile apps, and CRMs) and linking it all to a single, unified profile for an individual. This provides a 360-degree view of the customer, enabling consistent personalization, accurate measurement, and more effective marketing across all channels. It solves the problem of not knowing if the person on your website is the same person who clicked your email.

    How does your identity resolution process work?

    Our platform uses a hybrid model for maximum accuracy. We start with deterministic matching, using first-party, personally identifiable information (PII) like hashed email addresses or customer IDs to create a definite link. We then enhance this with probabilistic matching, which uses AI and statistical modeling of non-PII data points (like device type, IP address, and browser agent) to identify likely connections between anonymous activities, ensuring the broadest possible reach while maintaining high confidence levels.

    Is your platform compliant with GDPR and CCPA?

    Yes, absolutely. Our platform was designed with a privacy-first architecture. It includes built-in tools for consent management, data access, and deletion requests to ensure full compliance with GDPR in Europe, CCPA/CPRA in California, and other major data privacy regulations worldwide. We provide our clients in the UK, Germany, France, and beyond with the tools to conduct marketing responsibly and ethically.

    How does this integrate with our existing marketing stack?

    Our solution is built for seamless integration. We offer a library of pre-built connectors for major marketing platforms, including Salesforce, HubSpot, Adobe Experience Cloud, and Google Marketing Platform. For custom systems, our flexible APIs allow for straightforward integration with your existing CDP, data warehouse, or other proprietary tools, ensuring data can be activated wherever you need it.

    What is the typical ROI our clients see after implementing your solution?

    While results vary by industry and implementation scope, our clients typically report a 3x-5x return on ad spend (ROAS) within the first 12 months. This is driven by eliminating wasted spend on ineffective channels, increasing conversion rates through superior personalization, and improving customer lifetime value through more relevant engagement. We work with you to establish clear KPIs to measure success.

    How do you handle anonymous website visitors?

    We create a persistent anonymous profile for every new website visitor. As that visitor interacts with your brand across sessions and devices, our platform collects signals. When they eventually identify themselves (e.g., by signing up for a newsletter), we merge their entire anonymous history with their new known profile, giving you a complete view of their journey from the very first touchpoint.

    What industries do you have the most experience with?

    We have extensive experience across a wide range of B2B and B2C sectors, including Technology & SaaS, Financial Services & FinTech, E-commerce & Retail, Healthcare & Wellness, Real Estate, and Automotive. Our platform is flexible and has been successfully deployed for enterprise clients in manufacturing, education, and hospitality, with proven use cases in each.

    How long does it take to implement SEOJetty’s cross-channel identity resolution?

    A standard implementation can be completed in as little as 4-6 weeks. This timeline includes discovery, technical setup, integration with your key data sources (like your website and CRM), and initial platform training. Our dedicated onboarding team works closely with your marketing and technical staff to ensure a smooth and efficient deployment process with minimal disruption.

    Can your solution help with both B2B and B2C marketing?

    Yes, our platform is designed to handle the nuances of both B2C and B2B marketing. For B2C, it excels at individual-level personalization and journey mapping. For B2B, it includes advanced features for account-based marketing (ABM), such as linking multiple individual profiles from the same company to a single account view, helping you understand the buying committee's collective journey.

    How does your AI improve the accuracy of customer profiles over time?

    Our machine learning models continuously analyze new data as it flows into the system. The AI learns from patterns in user behavior to refine the identity graph, strengthen probabilistic links, and predict future actions with increasing accuracy. This means your customer profiles don't just stay static; they become smarter, richer, and more valuable over time, ensuring your marketing stays ahead of the curve.

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