What digital marketing tactics can Canadian businesses use to recover from the coronavirus (COVID-19) pandemic? If you are like the majority of business owners, you will need to obtain fresh leads to make up for the lost sales in March, April, and May.
Do you have a probability of achieving your 2020 revenue goals? If you swiftly adjust your digital marketing approach, the answer might be yes.
If you’re like many other business owners and managers, you’re currently assessing the harm the COVID-19 problem has done to your company. Do you look for solutions to end the 2020 fiscal year with as little harm to your company’s affairs as possible?
Remember that everyone has an equal chance to recognize and seize the available possibilities. Putting this in context, as a marketer, you can enhance your marketing initiatives precisely when there is a crisis, fear, uncertainty, or chaos.
Reworking your business development and marketing strategies at this time is a terrific idea.
Capitalizing on the best current prospects available is what digital marketing for pandemic recovery entails. Sales may be declining right now due to business cancellations or delays. But demand is still present. It is dormant and will eventually manifest.
How well you prepare for those latent sales possibilities will determine if they come to you. What are you doing to ensure that the delayed demand comes to you?
Marketing Techniques for Pandemics :
1) Pay attention to customer retention
Your clients have staked something in you. Now is the moment to create marketing plans and communications strategies to uphold, expand, and strengthen these client connections. You may increase client retention by taking into account customer journeys and experiences.
The first step is to review your communication strategy with them.
Promoting sales puts your brand at risk of coming across as tone-deaf in the face of the pandemic.
Make major changes to your present advertising to comfort your audience, show empathy, and put more emphasis on establishing your brand’s credibility.
- Successful Approach
- Strategy Mistake
- The Role of Digital Marketing in a Relaunch
- An Extinction Survival Plan
2) Update your New Business Development Strategy
Your sales personnel need virtual technologies like video conferencing for in-person presentations and meetings.
It resembles a face-to-face meeting. If the prospect is perplexed, you can see them. Most communication apps record. If you missed something, your prospect said, replay it or analyze it to improve.
Time saved with home video conferences is precious. Salespeople can plan back-to-back meetings. Travel is free. If you’re daring, consider extending to other regions.
E-commerce is ideal for websites that sell goods or services online.
You’ll advertise online. Customers can order whenever they want. If you have many repeat orders from established customers, imagine how much time your team will save.
Industry-specific VR solutions are increasing. The AEC business is rapidly adopting VR tools. VR saves huge organizations time and money in design evaluation and cooperation. 73% of larger AEC firms surveyed use VR for design evaluation and presentations.
3) Develop a Delayed Demand Sales Strategy
Many companies have had sales contracts canceled or postponed. The recovery period will bring delayed demand. In a competitive world, what can you do today to get your fair share and more of that delayed demand? A unique landing page and seasonal promotions might help you stand out. The “new normal” requires appropriate messages.
Social media presence is powerful. Targeted social ads can improve your online following and lead pipeline. Leads rarely buy immediately. They require care. Lead generation and nurturing are better currently. Send leads useful information regularly. To keep them reading and clicking your links, you must pique their attention. Nurturing leads goes beyond keeping in touch. It’s a great chance to discover more about your prospect, as we’ll discuss next. You’ll be well-positioned to sell when they’re ready.
4) Keep or boost your advertising
Countries are opening their economies as the pandemic slows. Pent-up demand during the shutdown suggests a corporate boom in numerous sectors. You must organize now to capture delayed demand for various reasons. Your online presence should not suffer from slow sales. Businesses lower their marketing budgets during recessions. You may advance and earn market share now.
Ad inventory is cheaper due to the advertising spend decline. However, more people are online now. You can reach more people and produce more leads for less. Remember that they may not buy immediately. Thus, a lead nurturing sequence is essential.
Frequently asked questions :
The four Ps of digital marketing are what?
The “marketing mix” that includes the product, pricing, place, and promotion are the four key elements that make up the four Ps when promoting a good or service. Typically, companies take into account the four Ps when developing marketing plans and strategies to reach their target audience.
What are the four selling methods?
Salespeople use script-based, needs-satisfaction, consultative, and strategic-partner selling. Relationships require different approaches.
What’s the best marketing approach?
Content marketing is the best small business marketing method. Content marketing includes blogs, videos, social media posts, podcasts, webinars, and any other online content.
