Online competition exists across industries. Digital marketing specialists are in demand, and many HR managers prioritize talent retention.
Recruiting and retaining top talent requires employee experience (EX). According to research, 92 percent of firms are emphasizing EX upgrades over the next three years, up from 52 percent pre-pandemic, to boost employee engagement, productivity, and happiness.
Companies must provide more to retain digital marketers as demand grows. Marketers want a job that acknowledges their skills, provides ongoing training, and has a clear career path.
How can your company do that? This blog discusses six approaches to retaining digital marketing expertise for digital transformation.
1. Boost digital maturity
Digital marketers are always looking for the next great thing. They are curious and driven to use technology to increase engagement, leads, and revenue. They want to work for digitally mature organizations that use the newest technologies to promote online marketing and collaborate and communicate in this age of hybrid and remote working.
Deloitte discovered that digitally advanced organizations provide research personnel with five times more resources to innovate. The digital environment’s influence is seen throughout all age groups, not millennials. Digital strategies that involve people, processes, and technology help retain talent.
Mature companies focus on business transformation through innovation, decision-making, and talent engagement. People prefer to work with mature firms because they can adapt to problems and provide a better employee experience and career perspective.
Digital marketing teams operate fast and value time. This means learning and professional growth should be easy and flexible.
Research says online learning has grown from 300,000 in 2011 to 220 million in 2021. This popularity is due to price and access, but for digital marketers, it’s also owing to the necessity to constantly upskill rather than merely finish a degree or course!
Online learning lets people learn at their own speed and use resources when needed. On-demand learning makes content accessible on any device. Students can use mobile apps to record lectures, revise, prepare for exams, and plan.
Students prefer online learning because of its flexibility, hybrid models, and use of cell phones and apps for classwork. Online learning provides data to L&D departments. Analytics can track staff engagement and determine which specialty and forms work best.
3. Provide transferable qualifications
Continuous learning that leads to a professional certification that is recognized across industries and countries gives digital marketing professionals more opportunities to change roles and advance their careers than ever before.
According to research, nearly a third of professionals under 40 are willing to move for a “better” job. By upskilling your staff, you can form teams that can transfer skills throughout departments and create a well-oiled workforce without skills gaps, making innovation and progression easier than ever.
A person’s skill level, independent thinking, problem-solving, and production increase with transferrable skills. Investing in a workforce will ensure your firm stays relevant and updated with the ever-changing digital world, ensuring a bright and lucrative future.
4. Improve job satisfaction
According to the “State of the Global Workforce, 2022” study, 58% of Americans report having everyday workplace stress, which leads many employees to reevaluate their options. As much as income and opportunity for promotion, business culture is valued highly by many employees.
Feeling valued by an employer boosts job satisfaction by making employees more engaged and loyal. Unmotivated workers perform poorly.
According to “The Future of Employee Engagement 2021,” highly engaged firms are three times more likely to have managers who are good at promoting team engagement, twice as likely to train managers in employee engagement, and twice as likely to invest in engagement resources.
Job satisfaction and employee engagement improve productivity and reduce corporate costs like unemployment and turnover. Retaining digital marketing talent makes companies stronger, more adaptable, and more successful.
Frequently asked questions:
What tasks do digital marketers do?
Digital marketers create campaign content regularly. This comprises writing, editing, and creating original material that clearly communicates with the target audience.
Who is a specialist in digital marketing?
Digital Marketing Specialists, or Digital Marketers, manage marketing initiatives to maintain brands. Market research, strategizing with other marketers, and content creation help marketing campaigns succeed.
Is digital marketing challenging?
Most industry experts concur that it is not difficult to master the fundamentals of digital marketing. It might be difficult to successfully grasp these talents and apply them in digital marketing initiatives.