The technique of optimizing your website, web content, and outside listings for local search engine results is known as local SEO.
And it also functions. Around 80% of local SEO queries result in web visits since they frequently have a significant purchase intent. Furthermore, 28% of local searches result in a purchase, and 50% of users visit a store within a day after performing one.
Why local SEO is important
For businesses that focus on a particular geographic area, a local SEO approach can be very advantageous. Here are three explanations:
Local businesses used the Yellow Pages decades ago. Recall? 86% of people use the internet to find local companies, and you’ll only see a Yellow Pages directory in the 80s or 90s movie.
Customer behaviors have evolved. We search Google for the highest-rated plumber to fix our dripping faucets. Bing helps us find a sports store for our kids’ soccer cleats.
However, a strong local SEO plan must appear in search engine results and attract new customers. Otherwise, competitors will steal your business.
Website traffic doesn’t generate cash. Quality internet traffic (visitors who care about your products and services and might buy them) is what you desire.
Local SEO might help you attract people who are already searching online for your products and services.
Finally, local searches are easier to rank in than global ones, giving your local firm an opportunity to beat mega-brands. Your town’s Walmart or Best Buy doesn’t mean you can’t compete.
A local SEO plan will also provide you an edge over other small and midsize businesses in your area that target a similar customers.
Local SEO seems wild and strange. Is Google tamable? We’ll show you how to tame the search engine and outrank your competitors.
1. Google My Business setup
Google My Business is a free feature that lets local companies add photographs of their storefronts and products to Google Maps and interact with various potential purchasers in a specific place.
Google’s instructions will get you far in setting up your Google My Business profile. But remember these tips:
- Your “NAP” (name, address, and phone number) should be consistent across all web postings.
- Choose three to five service categories rather than results categories.
- Keep your description between 100 and 200 words, long enough to communicate vital corporate data but short enough for short attention spans.
2. Choose your keywords
Select and employ strategic keywords. Internet users type keywords into search engines. Google “Best ice cream store in my city” to find ice cream parlors.
Find relevant keywords in several ways. First, list all the ways customers could define your firm. “Dog food,” “pet store,” and “Desert Iguana” may apply to pet supplies.
Step one concludes with choosing your keywords. Choose keywords with 70+ monthly searches that aren’t too competitive.
3. Create great content
Local SEO is cooking! Create amazing content to rank effectively in search engines, attract traffic to your site, and convert casual visitors into paying customers who trust your brand. Though difficult, we have some suggestions:
Step one’s keywords? They’re not over! Create content—blogs, YouTube videos, podcast episodes, etc. using these subjects and terms.
Keywords matter, but not everything. Keyword stuffing hurts local SEO. Instead, write simple, keyword-rich text.
Link internally and externally:
Search engines will trust your site if you connect to relevant content on other sites and yours. Make sure your anchor text matches your link.
Share your article, video, or podcast with your email list and social media followers; just get lots of eyes on it. So search engines can verify your content.
Frequently asked questions:
What is the first step to start SEO?
The first stage in producing website content that is search engine friendly is defining the pertinent keywords. You can produce material that responds to Google searches by including the keywords in your themes.
What distinguishes local SEO from SEO in general?
Contrary to traditional SEO, which focuses on making your site more visible on a national or international level, local SEO gives you the ability to take control of the local search landscape and engage with searchers in your neighborhood. Local SEO and SEO employ many of the same strategies.
What is an SEO checklist?
On-page SEO is the process of enhancing the written text on your website. It includes updates to visible data as well as source code-level details.