Expanding your business internationally is a terrific way to grow your company and boost sales. The decision to target global markets, however, necessitates a variety of decisions and actions that increase your organic footprint.
This post will take you through the SEO procedures to take in order to successfully enter new markets.
The Choice to Expand Globally
Almost any business may now easily increase its global presence thanks to globalization. It can be worthwhile to target this market more specifically if you notice a significant opportunity or a reasonable amount of traffic coming from a particular nation.
However, entering a new industry head-on without doing your research can cost you time and money. To help determine the market potential and prevent entering a market blindly, extensive keyword research and competitive analysis can be performed.
1. Competitor analysis
You can identify organic rivals in your new market based on the pertinent keywords and queries that were discovered throughout the keyword research process (s).
Organic rivals are those who are ranking for your target search phrases on the Search Engines Result Pages (SERPs). You can view a summary of the local SERPs for your queries using some SEO tools. You can identify organic rivals in each market based on the pertinent keywords and queries that were discovered throughout the keyword research process (s).
Organic rivals could overlap on a global scale, but they might also differ greatly from market to market. Checking the locations of your top organic competitors, the languages in which their websites are available, and the caliber of their material will help you decide which areas are worth entering yourself.
2. Brand name vs. localized name
Your domain name might be either a name associated with your brand or business or a locally relevant name.
Some businesses prefer to localize their domain name since it enables them to include keywords specific to the intended market.
In general, it is advised to use your brand or company name since this helps you build brand authority and exposure across marketplaces. However, it is recommended to modify your domain name to the local market if your brand name has an ambiguous meaning or is difficult to say in a certain language.
3. Preference for URL structure
Serving the appropriate webpage to users based on their location is known as geotargeting. The URL structure that is chosen in this situation is quite important since it will serve as a signal to both people and search engines.
Three distinct URL structures can be used to reach global markets:
- gTLD: generic Top Level Domain (.com; .org; .net,…) + local subdirectories (.com/fr; .org/de; .net/nl).
- ccTLD: country-code Top Level Domain (.fr; .de; .nl).
- Subdomain: Root domain-attached local subdomain (fr.domain.com;
4. Content translation
Time is needed to produce new material. Because of this, the majority of businesses decide to translate the content of their primary website when entering new markets.
Your website’s rankings are influenced by the quality of your content, just like they are in your home market. Poor, irrelevant material that is not tailored to local users might result from translating content without conducting adequate keyword research in the target language and without understanding the search intentions of your new visitors. Expand your content development procedures to take into consideration probable variations.
Frequently asked questions :
What is global SEO?
You can produce content and optimize it for worldwide markets using global SEO. By doing so, foreign visitors to your website will be able to find it when they conduct searches in their native countries, and your content will appear higher in the search results, which will enhance conversions.
Why is global SEO important?
Search engines will be able to readily recognize the nations that your business wants to target, thanks to international SEO. Additionally, it demonstrates to search engines which languages you employ to draw in customers who come from various nations or speak various languages.
How do local SEO and global SEO differ from one another?
To increase traffic to a website, global SEO mostly relies on generic keywords. The level of competition for the goods or services you offer on your website won’t be the same for local SEO as it is for international SEO. Local SEO places a specific geographic and geographic-regional focus.