AI-Powered Cross-Device Attribution

Unify Your Customer Journey. Prove Marketing ROI.

In today’s fragmented digital landscape, your customers interact with your brand across multiple devices before converting. Without a unified view, you are left with siloed data, wasted ad spend, and an inability to prove marketing ROI. SEOJetty’s AI-Powered Cross-Device Attribution solution solves this fundamental challenge. With over 15 years of expertise serving more than 2,860 global clients across the USA, Europe, and Australia, we provide the predictive intelligence needed to transform your customer journey, optimize every marketing dollar, and drive sustainable enterprise growth.

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Why Cross-Device Attribution is
Mission-Critical for B2B Growth

The modern B2B buyer’s journey is no longer linear; it spans desktops at work, tablets at home, and smartphones on the go. This multi-device reality creates significant attribution gaps, making it nearly impossible to understand which touchpoints truly influence purchasing decisions. Marketing leaders are left guessing the real value of their channels, leading to inefficient budget allocation and a declining return on ad spend (ROAS). Without a robust cross-device attribution strategy, you cannot accurately measure performance, personalize experiences, or align marketing efforts with revenue. SEOJetty bridges this gap with an end-to-end AI marketing platform that connects every touchpoint into a single, actionable view of the customer. Our solution provides the clarity needed to optimize complex buyer journeys, proving the value of your marketing investments to stakeholders and giving you a decisive competitive advantage in markets from the USA and UK to Germany and Australia.

  • Unified Customer Profiles: Aggregate touchpoints from every device—desktop, mobile, tablet, and CTV—into a single, coherent view of each customer to inform your marketing strategy and spend.
  • Advanced Attribution Modeling: Move beyond last-click limitations with our AI-driven models (linear, time-decay, U-shaped) that assign accurate credit to every touchpoint, revealing your true conversion paths.
  • Predictive Journey Analytics: Leverage predictive intelligence to forecast customer behavior, identify high-value segments, and proactively optimize campaigns for maximum impact before your competitors can react.
  • Seamless Platform Integration: Connect our AI engine with your existing martech stack—including CRM, analytics, and ad platforms—for a frictionless flow of data and actionable insights across your organization.
Cross-Device Attribution
Content Marketing Service

AI Marketing in a Box

Our end-to-end AI marketing automation platform transforms fragmented data into predictive marketing intelligence, empowering you to launch hyper-personalized omnichannel campaigns that deliver measurable growth and competitive advantage.

Deterministic & Probabilistic Matching

We combine deterministic data (logins, emails) with advanced probabilistic modeling to achieve industry-leading match rates, connecting anonymous and known user activity across platforms with unparalleled accuracy and compliance.

Multi-Touchpoint Data Ingestion

Our platform seamlessly ingests data from web, mobile apps, social media, CTV, email, and offline sources, creating a comprehensive dataset for true omnichannel analysis and campaign activation.

Real-Time Attribution Dashboard

Access dynamic, real-time dashboards that visualize the complete customer journey. Instantly analyze performance by channel, campaign, and device to make faster, data-driven decisions that optimize ROAS.

Ethical AI & Compliance

Built with a privacy-first architecture, our solution ensures full compliance with GDPR, CCPA, and other global regulations. Deploy responsible and ethical AI marketing at scale with complete peace of mind.

Enterprise Use Cases for Cross-Device Attribution

How a US Healthcare Provider Reduced Patient Acquisition Cost

A leading hospital network used our cross-device insights to reallocate budget from underperforming mobile ads to high-converting desktop content, reducing CAC by 35% while increasing qualified appointment bookings.

Optimizing Fintech Lead Nurturing in the UK

A London-based FinTech firm mapped its complex B2B buyer journey across desktop research and mobile app engagement, leading to a 60% increase in qualified sales leads through personalized, device-aware nurturing sequences.

Boosting E-commerce ROAS for an Australian Retailer

A major Australian e-commerce brand discovered that social media on mobile was a key discovery channel. By optimizing their ad spend, they achieved a 4X return on ad spend (ROAS) in just one quarter.

Measuring SaaS Demo Requests in Germany

 A German SaaS company struggled to attribute demo requests originating from multiple devices. Our platform connected initial mobile ad clicks to final desktop form submissions, revealing the true value of their paid social campaigns

Improving Omnichannel Strategy for French Luxury Brands

A Parisian luxury brand unified its online and in-store customer data. This allowed them to deliver hyper-personalized mobile offers to customers who had previously browsed specific products on their desktop site.

Driving High-Value Bookings for Nordic Travel Agencies

A travel consortium in the Nordics used our multi-device tracking to understand how users research complex trips on desktop and book on mobile, optimizing their funnel for a 22% uplift in high-margin package bookings.

Transform Your Customer Journey with AI-Powered Insights

From Fragmented Data to Predictive Intelligence

The greatest barrier to marketing effectiveness is data fragmentation. When customer touchpoints are trapped in separate channel-specific silos—web analytics, CRM, social media platforms, mobile apps—it is impossible to see the whole picture. This leads to inconsistent messaging, missed opportunities, and a poor customer experience. Our AI platform ingests, cleans, and synthesizes data from every source into a unified, actionable customer profile. This 360-degree view allows you to move beyond basic segmentation and achieve hyper-personalization at scale. By understanding the complete, non-linear journey of your buyers in industries like Financial Services, SaaS, and E-commerce, you can deliver the right message on the right device at the right time, dramatically increasing engagement and conversion rates. It’s no longer about what happened; it’s about predicting what will happen next and shaping the outcome.

    Achieve Omnichannel Excellence with Secure, Compliant Automation

    For enterprise organizations, especially in regulated industries like Healthcare, FinTech, and Legal Services, adopting AI comes with critical requirements for security, privacy, and compliance. Our platform was engineered from the ground up with a privacy-by-design framework. We provide the tools for powerful AI-driven cross-device attribution while ensuring strict adherence to global data protection regulations, including GDPR in Europe and CCPA in the USA. SEOJetty acts as your trusted partner, providing a secure, scalable infrastructure that automates campaign management and reporting without compromising on ethical standards. This allows your team to focus on strategy and innovation, confident that your marketing operations are built on a foundation of trust, reliability, and enterprise-grade governance.

    Benefits of
    AI-Powered Cross-Device Attribution

    Prove Marketing ROI

    Finally connect marketing spend to revenue with a clear, data-backed view of how each channel and touchpoint contributes to conversions, enabling you to justify budgets and prove your team's impact.

    Eliminate Wasted Ad Spend

    Identify and defund underperforming channels and campaigns that don't contribute to conversions. Reallocate your budget to the highest-impact activities, immediately improving your return on ad spend (ROAS).

    Deepen Customer Understanding

    Gain a true 360-degree view of your customer's behavior and preferences. Understand how they research, evaluate, and purchase across all their devices to create more relevant and effective campaigns.

    Enhance Personalization at Scale

    Deliver hyper-personalized experiences by understanding the context of each user's journey. Tailor messaging, offers, and content based on their cross-device behavior to dramatically increase engagement and conversion rates.

    Process of Content Marketing

    Achieve True Omnichannel Marketing

    Break down data silos between web, mobile, social, and offline channels. Create seamless, consistent customer experiences that build brand loyalty and drive growth across your entire marketing ecosystem.

    Accelerate Decision-Making

    Move from slow, manual reporting to real-time, actionable intelligence. Our intuitive dashboards empower your team to make faster, smarter decisions that keep you ahead of the competition.

    Improve Lead Quality & Nurturing

    Understand the full journey of your most valuable leads. Optimize your nurturing sequences based on cross-device behavior to increase sales velocity and align marketing efforts with revenue goals.

    Future-Proof Your Strategy

    Build a resilient marketing foundation built on predictive intelligence. Anticipate market trends and customer needs with AI-powered insights, ensuring your strategy remains effective in a constantly changing digital landscape.

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    What Our Clients Says

    We have a proven track record of success working with businesses of all sizes.
    Our team can design a customized strategy and plan to help you achieve your goals.
    Testimonial
    I have been using SEO Jetty for the past year, and I am incredibly impressed with their level of service. Their team is knowledgeable and always willing to go above and beyond to ensure that my website ranks at the top of search engines. I highly recommend them!
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    Working with SEO Jetty has been a game-changer for my business. Their strategies and techniques have significantly increased my online visibility and traffic. Their team is responsive, reliable, and always willing to provide valuable insights.
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    I was skeptical about SEO services, but SEO Jetty has truly exceeded my expectations. Their team helped me optimize my website and improve my search engine rankings, significantly increasing leads and conversions. Their expertise and precision are outstanding.
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    I am extremely happy with the results I have seen from SEO Jetty. Their team has helped me optimize my website for search engines and increase my online visibility. They are always available to respond to my inquiries and provide helpful responses.
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    SEO Jetty has been an integral part of our digital marketing strategy. Their team has helped us increase our online presence and attract more leads. They are reliable, professional, and always willing to go the extra mile to ensure our success. I suggest them to anyone seeking to enhance their SEO.
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    Read Most
     Frequent Questions

    How does cross-device attribution work?

    Cross-device attribution works by identifying a single user across multiple devices (like a laptop, smartphone, and tablet). Our platform does this using a combination of deterministic methods (matching user logins or emails) and probabilistic methods (analyzing anonymous data points like IP address and device type). This creates a unified customer profile, allowing us to connect all touchpoints in the buyer's journey—from an initial ad click on mobile to a final purchase on a desktop—and assign credit accurately to each interaction.

    What's the difference between deterministic and probabilistic matching?

    Deterministic matching relies on known, personally identifiable information (PII) to link devices with 100% certainty. For example, when a user logs into your app on their phone and your website on their laptop with the same email. Probabilistic matching uses statistical algorithms to infer that multiple devices likely belong to the same person based on non-PII data like IP address, browser type, and location. We use both methods to maximize accuracy while respecting user privacy.

    Is your platform compliant with GDPR and CCPA?

    Yes, absolutely. Our platform is built with a privacy-first architecture and is fully compliant with major global data protection regulations, including GDPR in Europe and CCPA in California. We provide robust data governance tools and ensure all data processing and AI modeling are conducted ethically and transparently. We help our enterprise clients in regions like Germany, France, and the UK navigate complex compliance landscapes with confidence, ensuring their marketing remains both powerful and responsible.

     

    How does your solution integrate with my existing martech stack?

    Our solution is designed for seamless integration. We offer a library of pre-built connectors for major CRM systems (like Salesforce), analytics platforms (like Google Analytics), advertising networks, and marketing automation tools. For custom or proprietary systems, our flexible API allows for straightforward integration, ensuring a smooth flow of data across your entire technology ecosystem without requiring a complete overhaul of your existing tools. This enables a unified data strategy from day one.

    What kind of ROI can I expect from implementing cross-device attribution?

    While results vary by industry and implementation, our clients typically see a significant and measurable ROI. Common outcomes include a 20-40% reduction in customer acquisition cost (CAC) by eliminating wasted ad spend, a 15-30% lift in conversion rates due to enhanced personalization, and a substantial improvement in marketing-attributed revenue. The primary value lies in transforming your marketing function from a cost center to a predictable, data-driven revenue engine.

     

    How long does it take to implement SEOJetty's solution?

    Our standard implementation timeline for enterprise clients is typically 4-8 weeks. This process includes technical setup, data source integration, platform configuration, and team training. We assign a dedicated success manager to every client to ensure a smooth onboarding process and to help you start realizing value as quickly as possible. The timeline can be accelerated for clients with straightforward technology stacks.

    Can you track conversions from online to offline?

    Yes. Our platform can connect online user activity to offline events, such as in-store purchases or call center interactions. By integrating with your CRM, Point-of-Sale (POS) system, or other offline data sources, we can attribute offline conversions back to the digital touchpoints that initiated the customer journey. This provides a true omnichannel view of performance, which is critical for businesses in retail, automotive, and real estate.

    What attribution models do you support?

    We support a full range of attribution models to fit your business logic. This includes standard rule-based models like Last-Click, First-Click, Linear, Time-Decay, and U-Shaped. More importantly, our platform leverages AI to create custom, data-driven models that dynamically assign credit based on the actual influence of each touchpoint. This moves beyond simplistic rules to provide a much more accurate reflection of your unique customer journey.

    How does your AI help improve our marketing campaigns?

    Our AI improves campaigns in three key ways. First, it provides predictive insights, identifying which audience segments are most likely to convert so you can target them more effectively. Second, it powers hyper-personalization by determining the next best message or offer for each user based on their cross-device journey. Finally, our generative AI capabilities can accelerate creative production, generating high-performing ad copy and visuals at scale.

     

    What level of support and expertise do you provide?

    We are more than a software provider; we are a strategic partner. Every enterprise client receives a dedicated team that includes a Customer Success Manager, a Data Strategist, and access to technical support specialists. With over 15 years of experience in digital marketing and data intelligence, our experts provide strategic guidance, best practices, and hands-on support to ensure you achieve your business objectives and maximize the value of our platform.

     

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