Published
Feb 21, 2026
Category
SEO
Industry
DTC Fashion E-commerce
Success Story – DTC fashion Brand
Introduction
SEOJetty implemented an AI-driven recommendation engine for a US DTC fashion brand, resolving low retention. Within 12 months, we successfully doubled repeat purchase rates and increased Customer Lifetime Value (CLV).
Client Overview
A US-based mid-market DTC fashion e-commerce brand (20-100 employees) selling contemporary apparel and seasonal collections.
The Challenge
The brand struggled with high one-time buyer volume, inefficient inventory forecasting, generic product recommendations, and a CLV lagging below industry benchmarks.
Goals & Success Metrics
Double repeat purchase rates and significantly increase CLV within 12 months using personalized AI recommendations.
Strategy
We transitioned the brand from manual merchandising to a predictive AI model. Rationale: AI instantly captures fast-moving seasonal trends and matches personal style preferences, turning costly one-time buyers into high-LTV loyalists.
Execution
- Phase 1: Deployed an AI product recommendation engine in emails.
- Phase 2: Launched dynamic look-alike recommendations and size/fit personalization to reduce returns.
- Phase 3: Integrated predictive demand modeling and abandoned browse recovery.
Measurement & Attribution
Success was measured via repeat purchase rate tracking, CLV analysis, email revenue attribution, and inventory turn optimization. (Limitation: Multi-device browsing slightly fragmented exact email attribution).
Results
- Repeat Purchase Rate: 2x increase (12 months).
- CLV: Significant growth.
- Inventory: Reduced overstock through predictive demand forecasting.
- Engagement: Improved email conversion rates.
The Turning Point
Shifting from generic seasonal email blasts to size-personalized, dynamic new arrival alerts dramatically spiked repeat conversions.
Lessons Learned
- AI sizing personalization directly protects profitability.
- Predictive modeling prevents seasonal overstock.
- Behavior-based triggers outperform generic promotions.
What’s Next
Expand the AI recommendation engine into automated SMS campaigns over the next 90 days.
About SEOJetty + CTA
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