Published
Feb 13, 2026
Category
SEO
Industry
Carbon & Renewable Energy Brokerage
Success Story – B2B carbon trading
Introduction
Between Dec 2025 and Feb 2026, SEOJetty helped a B2B renewable energy brokerage adapt to AI-driven search. In just three months, we grew top-3 keyword rankings by 129% and boosted organic traffic MoM by 50%.
Client Overview
A mid-market (30-100 employees) UK-based B2B brokerage specializing in carbon credits and renewable energy certificates.
The Challenge
The carbon trading niche is fiercely competitive. Evolving SERPs and AI-powered discovery platforms were altering B2B buyer patterns, making it difficult to capture high-value acquisition targets.
Goals & Success Metrics
- Secure top-3 rankings for 15+ carbon trading keywords.
- Increase AI search visibility by 50% within three months (Dec 2025 → Feb 2026).
Strategy
We prioritized entity optimization over traditional keyword density. By mapping the B2B buyer journey to expert-level content, we structured the site specifically to dominate both traditional SERPs and emerging LLM discovery engines.
Execution
- Phase 1: Technical audit (speed, crawlability, complex structured data).
- Phase 2: Buyer-journey mapping and topical keyword clustering.
- Phase 3: Creating expert carbon trading content aligned with evolving SERP/AI features.
Measurement & Attribution
Performance was measured via keyword position tracking, AI LLM visibility monitoring, and organic traffic MoM analysis.
Results
- Keywords: 16 keywords in top 3 by Feb 2026 (up from 7 in Dec 2025, +129%).
- Rankings: 6 keywords hit the #1 position.
- Traffic: +50% MoM organic growth.
- AI Reach: 14 keywords now actively visible in AI-generated results.
The Turning Point
Deploying clear entity relationships triggered immediate LLM citations, proving AI search platforms favor highly structured, verifiable niche expertise.
Lessons Learned
- AI engines require structured, mapped data—not just readable text.
- Entity optimization secures high-intent B2B visibility faster.
- Technical SEO remains the foundation for LLM crawlability.
What’s Next
Next 90 days: Expand topical authority into biomethane and biogas certificate brokerage.
About SEOJetty + CTA
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