Published
Feb 21, 2026
Category
SEO
Industry
Craft Brewery (B2C)
Success Story – Brewdog
Introduction
Facing stagnant ROI from generic campaigns, Brewdog partnered with SEOJetty to deploy an AI-powered personalization engine. Over 6 months, we integrated real-time web tracking with loyalty segmentation to deliver dynamic content. This shift from batch-and-blast to behavioral targeting generated a 13.8% email revenue uplift, bridging e-commerce and retail operations while increasing repeat purchases.
Client Overview
Brewdog: A mid-market UK craft brewery operating a B2C dual model (e-commerce sales and retail bars).
The Challenge
One-size-fits-all emails failed to resonate. Web browsing data wasn’t connected to campaigns, leaving loyalty members with generic experiences and missing critical cross-sell opportunities.
Goals & Success Metrics
Achieve a 13%+ revenue uplift from email campaigns via AI personalization within 6 months.
Strategy
Transition to behavioral, omnichannel targeting. Rationale: Connecting browse data to loyalty status enables hyper-relevant e-commerce recommendations without cannibalizing foot traffic to physical bars.
Execution
- Phase 1: Integrated real-time web tracking with the email engine.
- Phase 2: Built dynamic audience segments based on loyalty status.
- Phase 3: Deployed AI for predictive product recommendations and geo-targeted bar promotions.
Measurement & Attribution
Success was measured via direct email revenue attribution and uplift analysis against a baseline control group.
Results
- Revenue Uplift: +13.8% (6-month period)
- AOV: Increased (data not provided)
- Engagement: Higher loyalty engagement and repeat purchase rates
The Turning Point
Balancing the dual business model required a strategic pivot: we introduced strict geographic segmentation to route local subscribers to nearby bars, preserving limited-release e-commerce inventory for broader regions.
Lessons Learned
- Behavioral intent out-converts static demographic data.
- Geographic segmentation is non-negotiable for hybrid retail/e-commerce brands.
- AI dynamic content significantly reduces manual campaign overhead.
What’s Next
Next 90 Days: Expanding predictive AI models to align automated email triggers with inventory levels for seasonal limited-release beers.
About SEOJetty + CTA
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