Published
Feb 13, 2026
Category
SEO
Industry
B2B Property Management Outsourcing
Success Story – B2B property management
Introduction
SEOJetty partnered with a mid-market Australian property management outsourcing firm to revitalize their stagnant organic pipeline. Over 17 months, we executed an AI-first SEO and topical authority campaign. We eliminated critical technical debt before scaling content to capture underserved B2B keywords. This turnaround yielded a 429% increase in organic traffic and 40+ monthly consultation bookings. Ultimately, our strategy generated $5.9M in revenue, achieving a 6,864% ROI.
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Client Overview
A mid-market Australian property management outsourcing company providing administrative and maintenance services to B2B real estate agencies.
The Challenge
Despite organic search being their top lead source, growth was flat. Competitors dominated valuable B2B keywords, and the site was hampered by severe technical debt, including 1,030 technical issues (site health: 61), broken links, and HTTPs conflicts.
Goals & Success Metrics
Achieve 400%+ organic traffic growth and generate measurable, verifiable revenue through SEO within a 17-month window.
Strategy
We prioritized foundational technical fixes to stop ranking stagnation, followed by a targeted topical authority cluster strategy to capture underserved B2B queries, avoiding direct clashes with entrenched competitors. Finally, we integrated AI search optimization to build LLM visibility.
Execution
- Phase 1: Technical Rescue. Resolved HTTPS/HTTP conflicts, orphan pages, and crawl errors.
- Phase 2: Topical Content Scaling. Scaled from 18 to 180 optimized pages targeting niche B2B real estate keywords.
- Phase 3: AI & Entity Optimization. Structured entity relationships for Large Language Model (LLM) citation.
Measurement & Attribution
Tracked via GA4 (organic users), CRM (consultation bookings), sales team lead quality reports, and manual AI LLM citation tracking.
Results
- Traffic: 4,973 to 26,313 organic users (+429%)
- Revenue: $5.9M generated (6,864% ROI)
- Bookings: Grew from 4 to 40+/month
- Technical Health: Improved from 61 to 99
- AI Citations: 138 placements
The Turning Point
Eliminating technical debt before scaling content. Fixing foundational errors immediately improved indexation, causing the new content clusters to rank faster than anticipated.
Lessons Learned
- Tech before content: Scaling content on a broken foundation wastes resources.
- Intent matters: Targeting underserved B2B keywords produces higher-quality conversions. As the sales team noted, leads were “better educated… and more likely to close.”
- AI is trackable: Entity optimization successfully drives measurable LLM citations.
What’s Next (next 90 days plan)
Expanding AI visibility pipelines to capture emerging zero-click search behaviors and scaling content for adjacent real estate service verticals.
About SEOJetty + CTA
SEOJetty builds data-driven, AI-first SEO growth engines for B2B brands. Ready to scale your pipeline?
