Published
Feb 20, 2026
Category
SEO
Industry
DTC Fragrance
Success Story – Jubilee Scents
Introduction
In a 6-day pilot, SEOJetty replaced generic emails for Jubilee Scents with AI-driven, personalized sequences. Leveraging zero-party data and send-time optimization, the campaign generated £5,549, a 34% open rate, and a 3.2x ROI, proving scalable automation works for resource-constrained DTC teams.
Client Overview
Jubilee Scents is a UK-based DTC fragrance startup (5-20 employees) offering personalized subscriptions and full-size perfumes.
The Challenge
Competing against established beauty brands with a limited marketing budget. Their generic emails yielded an average 18.3% open rate, failing to drive loyalty or maximize revenue from existing subscribers.
Goals & Success Metrics
- Primary Goal: Achieve 30%+ open rates and 12%+ conversion rates.
- Secondary Goal: Generate measurable ROI via a 6-day pilot campaign.
Strategy
Shift from generic blasts to AI-powered behavioral segmentation. Rationale: A small team needed scalable, highly targeted automation relying on zero-party data to outmaneuver larger competitors’ budgets.
Execution
- Data Collection: Launched an interactive quiz for zero-party data.
- Segmentation: Applied AI behavioral grouping based on past purchases.
- Content: Built an 8-email dynamic sequence delivered over 6 days.
- Delivery: Activated predictive send-time optimization per subscriber.
Measurement & Attribution
Tracked via email platform analytics and direct revenue attribution per campaign. Limitations: Platform-specific attribution windows (standard tracking).
Results
- Timeframe: Single 6-day pilot
- Revenue: £5,549
- Open Rate: 34% (vs. 18.3% industry avg)
- CTR: 8.7%
- Conversion Rate: 12%
- ROI: 3.2x
The Turning Point
Activating predictive send-time optimization immediately spiked open rates, proving individual timing was just as critical as personalized content for diverse consumer habits.
Lessons Learned
- Zero-party data (quizzes) is the fastest route to high-converting segmentation.
- Individual send-time optimization drastically improves visibility in crowded inboxes.
- Strategic AI automation successfully levels the playing field for startups.
What’s Next
Scale the pilot framework into a 90-day automated lifecycle journey, introducing dynamic replenishment flows.
About SEOJetty + CTA
SEOJetty turns data into measurable growth for B2B and B2C brands. Ready to automate your revenue?
