Over 12 months, SEOJetty executed a targeted Local SEO and content strategy for Moneta Group. Navigating strict financial compliance, we achieved a 326% increase in their organic keyword portfolio, a 164% lift in top-3 rankings, and a 23% boost in goal completions across four critical local markets.
Moneta Group is a mid-market (100-300 employees) wealth management firm based in St. Louis, MO, serving high-net-worth individuals and families.
Moneta faced intensifying competition. They needed to dominate four established local markets and expand their national footprint, all while strictly adhering to financial compliance regulations.
Prioritize high-intent local SEO paired with aggressive citation cleanup. Rationale: Wealth management requires high trust; dominating local search builds immediate credibility, while a robust content strategy closes the national keyword gap against established competitors.
Success was tracked via GA4 goal completions, keyword portfolio monitors, and local rankings dashboards.
Mapping competitor gaps revealed that local rivals lacked compliant, geo-specific long-form content. Pivoting our content calendar to prioritize these hyper-local pages accelerated ranking timelines.
Expanding geo-targeted pages to three new tier-2 markets over the next 90 days.
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