Published
Dec 30, 2025
Category
SEO
Industry
SaaS (AI Audio & Podcast Editing)
Cleanvoice, a San Francisco-based AI podcast editing startup, faced a common SaaS dilemma: a superior product obscured by well-funded competitors and low organic visibility. Partnering with SEOJetty for a 6-month aggressive growth campaign, Cleanvoice moved from fierce obscurity to market leadership in their niche. By prioritizing technical health, user-intent content, and strategic link building, SEOJetty delivered a 300% increase in Monthly Recurring Revenue (MRR) and established Cleanvoice as a go-to resource for automated audio mastering.
Cleanvoice serves a dual market of B2C individual creators and B2B professional production teams. Their value proposition is speed and precision—turning hours of manual editing into a few minutes of automated processing.
Despite having a robust product, Cleanvoice’s growth was throttled by three core friction points:
SEOJetty collaborated with Cleanvoice leadership to define SMART goals for the 6-month engagement:
We rejected a “spray and pray” content approach. Instead, we engineered a strategy focused on Intent Matching and Topical Authority.
Competitors were ranking for broad terms like “podcast software.” We pivoted to attack specific pain points. We hypothesized that users searching for specific problems (e.g., “remove mouth sounds from audio”) were ready to buy, not just browse.
We prioritized site architecture to ensure Google could crawl and index the rapidly expanding library of AI-processed audio samples and comparison pages without hitting budget snags.
In the AI space, trust is paramount. Our off-page strategy focused exclusively on high-relevance sectors: podcasting networks and AI technology publications, rather than generic directories.
Phase 1: Technical Audit & Foundation (Month 1)
Before creating content, we had to ensure the site could handle it.
Phase 2: Content Engine & Editorial Calendar (Months 2–3)
We deployed a “Hub and Spoke” content model.
Phase 3: Authority Building & Distribution (Months 3–6)
To prove ROI, we moved beyond vanity metrics (like raw impressions) and focused on conversion data.
| Metric | Result | Context |
|---|---|---|
| MRR Growth | +300% | Directly attributed to organic search traffic increase. |
| Keyword Rankings | High-Volume Wins | Secured Page 1 rankings for competitive terms like "remove filler words" and "AI audio editor." |
| User Acquisition | Increased | Substantial growth in daily trial sign-ups from organic entry points. |
| Brand Equity | Improved | Significant rise in direct brand searches, indicating improved market recognition. |
Month 3: The “How-To” Revelation
Midway through the campaign, performance data revealed a critical insight: Educational “How-To” guides were converting at 3x the rate of generic feature pages.
Users weren’t looking for a “tool”; they were looking for a “method” to solve a problem.
The Pivot: We immediately reallocated 40% of the remaining budget from link building to aggressive content production. We doubled down on creating granular tutorials (e.g., specific guides for different DAWs like Audacity and Premiere Pro), positioning Cleanvoice as the integrated solution within those workflows. This pivot accelerated the MRR growth trajectory significantly in Months 4, 5, and 6.
With a strong organic foundation established, the next phase focuses on scaling and retention:
SEOJetty is a data-first digital marketing agency specializing in B2B SaaS growth. We don’t just chase traffic; we chase revenue. By combining technical precision with high-level content strategy, we help startups compete with giants.
Ready to scale your SaaS revenue through organic search?
